Registry Reports
Manufacturers: Are you distributed in the right places? Do you have the right products? The right prices?
Retailers: Are you attracting the right consumers with your bridal registry? Do you have the right assortments? Are you offering the right price points?
Our Bridal Monitor™ Top 10 Bridal Registry Report provides an in-depth profile of the brides who utilize specific registries, as well as the strengths and weaknesses of those registries in terms of product categories and brands. Compare each registry's performance against that of other retailers. Analyze the share of registrations garnered by each store's registry, average prices by product segment, and more.
Top 10 Bridal Registry Report Contents:
Registrations for each of the 10 Bridal Registries are presented as follows:
- Share of Total Registrations in the U.S.
- Average Value of Registrations by store
- Share of registrations in each of 26 product categories by store
- Average value of registrations in each product category by store
- Top brands by store
- Top Product Categories by store
Demographic Profiles by Place of Registry
- Length of engagement
- Length of registration period
- Influences on registration selections
- First vs. second marriage status
- Couples living arrangements and housing type
- Couples:
- Ages
- Educational attainment
- Projected household income
- State of residence
- Consumer Lifestyles and Psychographics- Brides are asked an extensive series of questions relating to:
- Home decorating attitudes
- Entertaining practices and attitudes
- Life situation
- Environmental issues and concerns
Each store is profiled in a comparison of responses to psychographic and demographic attributes in order to highlight the differences
and similarities between them. Stores can use this information as input to positioning, advertising, and merchandising. It also can
and should be used to refine screening when conducting research with the store's target bridal audience.
Registries Tracked:
Store
Amazon
Bed, Bath & Beyond
Belk
Best Buy
Bloomingdale's
Crate & Barrel
Dillard's
JC Penney
Kmart
Kohl's
Macy's
Pottery Barn
Sears
Target
Walmart
Williams-Sonoma
Brand Report Availability: Now