Category Reports
Brand Reports
Registry Reports
Bridal Monitor™ currently reflects the registrations of more than 7000 couples. The top three registries are Bed, Bath & Beyond, Target and Macy’s. KitchenAid is the single brand with the largest percentage share across all registration categories. KitchenAid, in Mixers, enjoys the single highest share of registrations in a single product category. Bridal Monitor™ tracks registrations in 26 product categories. The category with the lowest average value per registration is Towels at $29.00 per registration. The average couple registers in 2.7 stores. Cookware is the most frequently registered for category. Martha Stewart is the most frequently registered for celebrity brand. Corelle has the highest share of registrations in the most competitive category: Every Day Dinnerware. The category with the highest average value per registration is Vacuums with $190 per registration. The person with the greatest influence on the registration decision: the groom.
NEWS CONTACT INFORMATION
Design Research Reports, Inc.
84 Franklin Corner Road
Lawrenceville, NJ 08648
Telephone
: 609.896.1108
Fax
: 609.896.3016
Email Address
:
rick@designres.com
janine@designres.com
info@designres.com
March 2011
Homeworld Business - Bridal Report - 2011 (March 21, 2011)
