Welcome to Bridal Monitor

Bridal Monitor™ currently reflects the registrations of more than 7000 couples. The top three registries are Bed, Bath & Beyond, Target and Macy’s. KitchenAid is the single brand with the largest percentage share across all registration categories. KitchenAid, in Mixers, enjoys the single highest share of registrations in a single product category. Bridal Monitor™ tracks registrations in 26 product categories. The category with the lowest average value per registration is Towels at $29.00 per registration. The average couple registers in 2.7 stores. Cookware is the most frequently registered for category. Martha Stewart is the most frequently registered for celebrity brand. Corelle has the highest share of registrations in the most competitive category: Every Day Dinnerware. The category with the highest average value per registration is Vacuums with $190 per registration. The person with the greatest influence on the registration decision: the groom.

Introducing Bridal Monitor™

Bridal Monitor™ is the first bridal registrations tracking service. Many brands see their first exposure to new households as wedding gifts. This is where true brand awareness and loyalty begin. Brand investments at this stage of consumers' lives can result in decade's long returns in repeat purchase and brand loyalty. Effective and efficient sales and marketing programs start with quality insights and analytics. Bridal Monitor™ helps you acquire, retain, and grow your bridal business.

At present, we have more than 7000 brides' registrations. These brides (and grooms) were recruited through The Wedding Report's Wedding Panel and through the Wedding Industry Survey Network. We are adding more than 1000 brides per month. Bridal Monitor™ is a service of Design Research Reports, Inc.