Category Reports
Make Smarter Business Decisions. Gain the Competitive Edge. Bridal Monitor™ brings you the power.
Category Reports allow brands to identify and track their performance in the categories they participate in.
Category Reports present a vertical slice of information about a specific product category. Grow your business faster with data that enable better, more effective, targeted, fact-based, market-driven solutions and strategies. Bridal Monitor™ tracks registrations
in 26 product categories ranging from everyday housewares goods such as toasters to luxury goods such as fine china and crystal.
Highlights include share of registrations by brand, share of registrations by registry, and share of registrations by price range.
in 26 product categories ranging from everyday housewares goods such as toasters to luxury goods such as fine china and crystal.
Highlights include share of registrations by brand, share of registrations by registry, and share of registrations by price range.
Category Report Contents:
Category Registry Details
- Number of brides registering for category
- Average number of stores registered per bride
- Share of registrations by price range
- Projected dollar market value of registrations in category
- Share of registrations in category by place of registry
- Average value of product registered for by place of registry
Brand Registrations in Category
- Brand market share by number of registrations
- Average value of product registered by brand
Category Demographic Profile
- Length of engagement
- Length of registration period
- Influences on registration selections
- First vs. second marriage status
- Couples living arrangements and housing type
- Couples:
- Ages
- Educational attainment
- Occupations
- Projected household income
Categories Tracked:
Category
Air Purifiers
Bakeware
Blenders
Casual Everyday Dinnerware
Chef's Knives
Coffee Makers
Cookware (Pots And Pans)
Deep Fryers
Espresso Machines
Everyday Glassware
Fine China Dinnerware
Fine Crystal Stemware
Flatware
Food Processors
Irons
Microwave Ovens
Mixers
Sheet Sets
Slow Cookers
Steak Knives
Steamer/Rice Cookers
Toaster Ovens
Toasters
Towels
Vacuum Cleaners