Brand Reports bring manufacturers and companies a better understanding of both their consumers and their category, enabling more effective, smarter, fact-based, market-driven decisions, solutions, and strategies.
Brand Reports are detailed profiles of brands that compete in a specific category. Brand Reports are amplifications of Category Reports in that they contain all of the information in Category Reports plus demographic, lifestyle, and psychographic profiles of the brides who registered for a top brand in the category. Brand Reports help marketers attract new consumers and retain current ones via refined and targeted marketing messaging and strategies. (You do not need to buy both Category Reports and Brand Reports. If you accidently buy a Category Report and a Brand Report for the same category and same time frame, contact us and we will refund the price you paid for the Category report).
Brands Tracked By Category | Categories Tracked by Brand (Please notify us if your brand is omitted from these lists.)
BRANDS
CATEGORIES
Brand Report Contents:
Category Registration Overview
Number of brides registering for category
Average number of stores registered per bride
Average value of goods registered for
Projected value of registrations in category
Brand Registrations in Category
Brand shares by number of registrations
Brands by average value of registrations
Brands by average value of registrations by store
Category Demographic Profile
Length of engagement
Length of registration period
Influences on registration selections
First vs. second marriage status
Couples living arrangements and housing type
Couples:
Ages
Educational attainment
Occupations
Projected household income
Custom Brand Profile Reports
Brand Demographics – All of the demographics listed for the category are specified for each major brand (depending on the base of responses) so that purchasers can see the relative positions of each brand with regard to its competitors and the category in general.
Brand Lifestyles and Psychographics – Brides are asked an extensive series of questions relating to:
Home decorating attitudes
Entertaining practices and attitudes
Life situation
Environmental issues and concerns
Each brand is profiled in a comparison of responses to psychographic and demographic attributes in order to highlight the differences and similarities between them. Brands can use this information as input to positioning, advertising, and even new product development. It also can and should be used to refine screening when conducting research with the brand’s target bridal audience.
Brand Report Availability:
Brand Reports are prepared based on the volume of registrations in a category. Please contact us for information about brands in your specific category.
